The most sought after professional triathlete in Minneapolis has signed yet another lucrative endorsement deal, this time with local company Peace Coffee. While the details of the deal have not been revealed sources say Mr. Palmer signed a long term contract for between one and seven figures. Mr. Palmer released the following statement:
“I am thrilled to be representing a fine local company like Peace Coffee. I’ve been drinking their coffee for a couple years now and recently realized their roastery is just across the street from where I swim here in Minneapolis. It seemed like an obvious opportunity so I had my people reach out to their people. Peace Coffee is the kind of company that delivers beans by bike. They named one of their roasts ‘Breakaway Blend’. Breakaways are what I do in races! This endorsement deal is a fantastic fit and I could not be prouder to race for Peace Coffee.”
Peace Coffee joins Palmer’s roster of sponsors including The Gold Guys, Gear West Bike, and Quintana Roo.